In 2025, I started Palm Chic because I wanted to start a local blog highlighting women entrepreneurs and their impact in my community.

 

Growing up in Palm Beach, I was surrounded by successful women building businesses, brands, nonprofits, and creative careers. Their work fascinated me, but I wanted to know what happened behind the finished product: what inspired them, what challenged them, and what it took to build something of their own.

 

I interviewed founders and creatives, covered local businesses, and wrote about style, entrepreneurship, and the women influencing Palm Beach culture.

 

This past spring, I interviewed Ashley Brown, who founded the Selfless Love Foundation, and that conversation changed how I thought about the blog. I realized the stories I was collecting could be used for something — to connect people and ideas to needs in the community, not just tell good stories about them.

 

Today, Palm Chic is growing from a fashion blog into a fashion-and-impact platform. I still interview women founders, designers, artists, entrepreneurs, and nonprofit leaders, but Palm Chic now uses those stories as a way to connect people, ideas, and resources with needs in the community.

Here's how Palm Chic makes that happen — through three connected initiatives

 

• Stories — interviewing women who are building businesses, organizations, and creative careers, and sharing their experiences and perspectives.

 

• Impact — identifying where fashion and creativity can make a practical difference, from clothing access and foster care to textile reuse and entrepreneurship, while highlighting organizations already doing that work.

 

• Action — turning what Palm Chic learns into student-led projects, events, volunteer efforts, and partnerships shaped by what local organizations need.

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Palm Chic began as a way to highlight the women shaping my community; now it’s a building block to help strengthen it.